Revealed! Info on Messi’s Adidas deal

6 min read

Lionel Messi, one of the greatest footballers of all time, has been a global ambassador for Adidas since 2006. Over the years, Leo has collaborated with the sportswear giant on various products and campaigns, becoming the face of the brand’s football division. In recent years, rumours have been swirling about the worth of Messi’s contract with Adidas, which is becoming a lifetime deal.

messi's contract with Adidas
FORT LAUDERDALE, FLORIDA – NOVEMBER 10: Lionel Messi #10 of Inter Miami looks on against the New York City FC during the second half at DRV PNK Stadium on November 10, 2023 in Fort Lauderdale, Florida. Photo by Rich Storry/Getty Images

Messi’s partnership with Adidas has been lucrative, with the player reportedly earning millions of dollars annually from the deal. As such, the renewal of the contract is of significant interest to both Messi and Adidas, as it will likely have a significant impact on both parties’ financial and marketing strategies.

Does Messi have a lifetime contract with Adidas?

Lionel is not only considered one of the greatest footballers of all time, but he is also a prominent brand ambassador for this sportswear brand. Lionel has had a partnership with the sportswear giant since 2006, and over the years, the two have collaborated on various products and campaigns.

However, in 2017, Leo took his relationship with this sportswear brand to the next level by signing a lifetime boot contract deal, which is estimated to be worth £1 billion. In this article, we will delve deeper into the details of Leo’s contract with Adidas and how it has helped him in his career.

How much is Messi’s Adidas contract worth?

It’s worth mentioning that Lionel has been a long-time ambassador for Adidas, even before the 2017 deal. From the beginning of his professional career, Lionel has been wearing Adidas boots on the pitch.

This loyalty to the brand has been a significant factor in Adidas’ decision to invest in Lionel and his career. Leo has often been referred to as the “face of Adidas football,” His image is used extensively in marketing campaigns and product launches.

How much is Messi’s contract with Adidas?

According to reports, the deal is worth a staggering £1 billion throughout Messi’s lifetime. Lionel will wear their boots for the rest of his professional career, and Adidas will have exclusive rights to use Leo’s image and likeness in their advertising campaigns. Lionel will reportedly receive a percentage of the sales of any Messi-branded products, such as boots, clothing, and accessories.

The financial benefits of such a deal are undeniable. He is already one of the highest-paid footballers in the world, but this contract takes his earnings to a whole new level. The agreement ensures that Lionel will be financially secure for the rest of his life, which allows him to focus solely on his football career without worrying about financial concerns.

Messi’s Adidas deal worth

Moreover, this contract has also given Lionel a sense of stability in his career. In the past, many footballers have had to switch sponsors throughout their careers, often in pursuit of better deals.

LONDON, ENGLAND – OCTOBER 15: A detailed view of an Adidas logo is seen prior to the Barclays Women’s Super League match between Arsenal FC and Aston Villa at Emirates Stadium on October 15, 2023 in London, England. (Photo by Visionhaus/Getty Images)

However, with the lifetime contract with Adidas, Leo doesn’t have to worry about finding a new sponsor every few years. This stability has allowed Lionel to focus on his football and has likely contributed to his success on the pitch.

Lionel Messi’s contract with Adidas

Additionally, the Adidas contract has given Lionel a significant amount of leverage in the football industry. As the face of Adidas football, Lionel is a major draw for fans and consumers. This has given him significant bargaining power when it comes to negotiations with clubs and other sponsors. Clubs know that having Leo on their team can bring in millions of fans and revenue, and other sponsors know that associating themselves with Messi can significantly increase their exposure.

How much does Adidas pay Messi per year?

His current boot contract deal is worth a whopping £18 million annually. This is in addition to the lifetime deal he signed with the company in 2017, estimated to be worth £1 billion. The £18 million annual payment is significant, even for a footballer of Messi’s stature. It’s a testament to his influence in the football industry and his status as a global icon.

Messi’s Pepsi contract

Lionel’s sponsorship deals extend beyond his partnership with Adidas and his contract with PSG. One of the most notable sponsorships that Messi has is with Pepsi. The Argentine superstar has been a brand ambassador for Pepsi since 2010, and his image has been used extensively in the company’s marketing campaigns.

Although the details of Messi’s contract with Pepsi are not publicly known, it’s safe to say that the deal is worth a significant amount of money. Lionel’s image is one of the most recognizable in the world, and his association with Pepsi has undoubtedly helped to increase the brand’s exposure and appeal.

Messi’s net worth

According to Forbes, he has a net worth of over $620 million, which makes him one of the wealthiest footballers in the world. His massive net worth results from his lucrative contracts with top football clubs and numerous sponsorship deals with major brands such as Pepsi and Mastercard.

messi's net worth
COLUMBUS, OHIO – NOVEMBER 09: Adidas logo on the back of referee Jon McIsaac #2 shirt during the game between the Columbus Blue Jackets and the Dallas Stars at Nationwide Arena on November 09, 2023 in Columbus, Ohio. (Photo by Jason Mowry/Getty Images)

Messi’s incredible success on the field has also earned him substantial prize money and bonuses over the years. His net worth has allowed him to live a life of luxury, with multiple properties worldwide, including homes in Spain and his native Argentina.

Additionally, his immense wealth has allowed him to make philanthropic efforts, such as establishing the Leo Messi Foundation, which supports children’s health and education initiatives. Despite his vast wealth, he remains humble and dedicated to his craft, striving to improve and achieve even greater success on and off the football field.

Messi’s contract with Adidas made him a loyal Adidas ambassador since the start of his career, and this contract secured his commitment to the brand for the rest of his playing days. In addition to the lifetime deal, His current boot contract with Adidas is worth £18 million per year, highlighting the importance of brand sponsorships in football.

Techybrief has recently posted about the best outdoor basketballs to use in any kind of weather. There are many kinds of balls in the market, but this post recommends the best ones to use.

You May Also Like

More From Author

+ There are no comments

Add yours